Meet Steve Toms...

More than 40 years of delivering marketing
expertise to clients and students

Steve Toms is fortunate to work with a select and growing family
of clients and academic institutions that appreciate quality
marketing communications.

This year, he celebrates having taught more than 4,500
undergraduate and graduate students. They consistently
rank him as the top/best professor in their study programs.

Steve works with all kinds and sizes of organizations,
from local non-profit institutions to worldwide multi-national corporations. He shows them how to produce results
through consistency, compatibility, and continuity.

> Curriculum Vitae

Seminars that develop critical thinking skills

Steve successfully integrates proven marketing strategies with innovative communications tactics.
His client seminars and classroom instruction utilize the latest presentation technologies.

He currently serves on the faculties of several universities and teaches at both the undergraduate
and graduate level. His students consistently rank him in the top 5% on academic evaluations.

And he is a frequent speaker at local, state, and national conferences.

Business and education require a global perspective

Steve has a true grasp of what it takes to do business abroad.

He holds a Diploma of Hispanic Studies from the University of Barcelona (Spain),
a Masters of International Management from the American Graduate School (Arizona),
and post-graduate studies at the University of New South Wales in Sydney, Australia.

His undergraduate double major at The Ohio State University was Spanish and Communications.
During his senior year, he worked as a producer/director for instructional television.

He has taught English and Marketing to visiting government dignitaries, businesses,
and student groups from Mexico, Australia, New Zealand, Venezuela, Japan, Spain,
France, and Scotland.

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To build a quality academic program, you have to recruit

Steve started and grew an undergraduate marketing degree program at one of Houston's
most prestigious private universities.

Working closely with a faculty colleague, he researched equivalency courses at 8 area
community colleges. Steve then designed custom 2+2 Program brochures for each college,
showing students which classes would transfer into his program.

To announce the program, he invited college advisors to his campus for 2+2 transfer luncheons.

Steve made a personal effort to meet with each transfer student. Many sat in some of his classes;
others got to meet other majors at "pre-semester class registration pizza parties."

When Steve departed full-time teaching to pursue full-time consulting, the undergraduate
marketing major was the fastest-growing campus program.

From ad pro to successful entrepreneur

Steve has been fortunate to work with top advertising agencies in Chicago, Dallas, Houston,
and Columbus (Ohio). For more than a decade, he worked on numerous packaged goods
and service industry accounts, such as the Ohio State Fair, Kentucky Fried Chicken,
United Airlines, and Phillips Petroleum.

In 1991, he formed ProComm...a consultancy dedicated to the fine art of business communications.

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There are no rewards for efforts, only for results

Steve feels that one of most challenging aspects of working with first-time clients
and new students is overcoming their resistance to change.

A simple axiom says: If you do what you did, you'll get what you got. To that, Steve adds:
Less is more, but presentation matters most.

Steve has the unique ability to break down barriers keeping others from realizing their true potential.
He believes that when you begin communicating from the point of view of your reader or audience,
a major shift takes place.

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