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Curriculum Vitae: Steve Toms
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Consultancy
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Academic/Author
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Marketing/Advertising
expertise
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Education
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Activities/Interests/Opinions
Consultancy
Steve lists more than 100 different
organizations, from international
Fortune 500 manufacturing
industries to a mom and pop retail bakery;
from international 501C service associations
to a small rural hospice;
from major state universities to small private liberal arts
colleges.
Among them: Kraft, IBM, Variety magazine,
Wrigley Corporation,
The Tennis Channel,
Village RoadShow Productions,
Department of Aboriginal Affairs
(Canberra, Australia),|
Ameritrade, Oceania Cruises,
City of Houston
World Energy Cities Partnership, Ohio State Fair,
University of Texas,
M.D. Anderson Cancer Center,
AIDs Foundation, and the Musicians
of the Houston Symphony.
His projects—past and present—have taken
him to 14 countries, coast-to-coast in the U.S.,
and throughout rural Texas, Arizona, and
Ohio.
Steve restricts active consultancies to a
handful of retainer clients,
sometimes taking on
a part-time project between his teaching assignments.
Academic/Author (teaching and
writing)
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Adjunct
professor: Texas Woman's University (Executive MBA
in Houston, Ft. Worth,
and Plano), University of St. Thomas
(Houston),
University of Houston, DeVry University
and
Houston Community College (ongoing classes in marketing,
business communications,
consumer behavior, advertising methods,
entrepreneurial studies, and public relations)
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Lecturer:
American Marketing Association Marketing
Certification Program
University of Houston (10/02-11/05)
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Assistant
professor of marketing, University of St. Thomas (Houston):
marketing,
consumer behavior, advertising, public relations, and
business communications (1/78-5/93)
Since 1977, Steve has taught more
than 4,500 students.
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Presenter on instructional methods
for the faculties
of the National Education Center
(10/86-3/93)
and
Art Institute
of Houston (10/86-3/93)
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Instructor of English at The Ohio State University, College of
Agriculture
(1970);
and the North American Institute (Barcelona, 1969)
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“Writing
for
the reader” workshops for service organizations,
including several divisions
of the Internal Revenue Service
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Author:
Stop Boring Us! A marketing approach
to business
communications (work in progress)
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Author/lecturer: PowerPoint Master
Class. Half-day workshops
designed to harness
the power of computer slideshow presentation
design and delivery (ongoing)
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Author:
BUSCOM—Effective Business Communications
criteria workbook used in conjunction
with first computer/video
instructional class offered at the University of St. Thomas (5/91)
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Author:
The Job Game, bridging the gap between Academia and the work
world.
Workshops throughout Texas; re-programmed
for the University
of Texas School of Public
Health. Focus on researching
companies, personalizing resumes and cover letters,
interviewing and
negotiating skills ('91-95)
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Motivational
speaker at numerous local, state, and national
trade
associations
and academic organizations, such as Exxon,
Cosentino USA, the Texas/New Mexico
State
Hospice Association, and International Television Association
(ongoing)
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Judge
at numerous local, state and national public speaking
and
marketing for secondary
and tertiary education (ongoing)
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Marketing/Advertising expertise
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ProComm...the
fine art of business communications, Houston.
President.
Integrated marketing communications
consultancy to
business and academia: electronic/print
communications audit, presentation assessment and support, style convention guides,
text editing (5/91-current)
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Audio
Visual Services (Houston). Vice President of Marketing. U.S.' third largest distributor
of audio visual/video equipment and support services (4/77-3/81)
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Bozell
& Jacobs Advertising (Houston). Account executive:
Soltex Polymers, Allied Banks,
Skytop Brewster (10/77-5/78)
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Tracy-Locke
Advertising (Dallas). Account executive: Phillips Petroleum Company
and Amateur Athletic Union (4/75-10/77)
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Leo
Burnett U.S.A. (Chicago). Account executive:
Kentucky Fried Chicken and
United Airlines (1/72-4/75)
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Ohio
State Fair Columbus) Director of Marketing and Public
Relations
for world's largest
12-day fair (9/70-12/72)
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Education
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Post-graduate
studies towards Ph.D. University of New South Wales
(Sydney, Australia).
Marketing and sales motivation (1/84-1/85)
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Masters
of International Management (MIM/MBA),
American Graduate School
of International Management (Thunderbird),
(Glendale, Arizona). Marketing/Advertising
(1/71-1/72)
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Bachelor
of Arts. The Ohio State University (Columbus). Spanish and Communications
double major (9/66-8/70)
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Diploma
of Hispanic Studies, University of Barcelona
(Barcelona, Spain). Language,
art, history, geography, literature
(9/68-5/69)
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Activities/Interests/Opinions
I like to stay in touch.
Steve daily routine starts by reading the
New York Times, USA Today,
and several on forums.
Evenings wind down by reviewing 2
nightly TV network newscasts (NBC and ABC) and BBC World News.
That requires lots of freshly-ground
coffee.
 My
lifetime fascination is aviation.
Steve earned a private pilot's
license
during graduate studies in Arizona.
Currently,
he's privileged to have several
former students
who now operate
their own aircraft.
They invite him to fly
on the weekends. Steve
also performed pro bono marketing
communications support for the
Lone Star
Flight Museum
in Galveston.
My second passion is music.
Steve revived the lost art of
hosting classical chamber music soirees in his home, attended by 35-70 guests,
and played
by musicians of the Houston
Symphony.
Many of these events include wine tasting, featuring selected varietals
to complement the musical
selections.
 Consulting and teaching are
about selling change.
Steve is drawn to those with positive
attitudes;
those with a
burning desire to make things happen;
those who are open to
learning
new approaches
to solving old problems.
It's simple: There are no rewards for
efforts, only for results.
Steven L. Toms | 713-662-6040
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