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Curriculum Vitae: Steve Toms
>
Consultancy
>
Academic/Author
>
Marketing/Advertising
expertise
>
Education
>
Activities/Interests/Opinions
Consultancy (clients)
Steve lists more than 100 different
organizations, from international
Fortune 500 manufacturing industries to a mom and pop retail bakery;
from international 501C service associations to a small rural hospice;
from major state universities to small private liberal arts
colleges.
Among them: Kraft, IBM, Variety magazine,
Wrigley Corporation,
Village RoadShow Productions, Department of Aboriginal Affairs
(Canberra, Australia), Ameritrade, Oceania Cruises, City of Houston
World Energy Cities Partnership, Ohio State Fair, University of Texas,
AIDs Foundation Houston, and the Musicians of the Houston Symphony.
His projects—past and present—have taken
him to 13 countries,
coast-to-coast in the U.S., and throughout rural Texas, Arizona, and
Ohio.
Steve restricts active consultancies to a
handful of retainer clients,
sometimes taking on a minor project between his teaching assignments.
Academic/Author (teaching and
writing)
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Adjunct
professor: Texas Woman's University (Executive MBA
in Houston, Ft. Worth, and Plano), University of St. Thomas
(Houston),
University of Houston (Main and Downtown campus), DeVry University
and
Houston Community College (ongoing classes in marketing,
business communications, consumer behavior, advertising methods,
entrepreneurial studies, and public relations)
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Lecturer:
American Marketing Association Marketing
Certification
Program
| University of Houston (10/02-11/05)
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Assistant
professor of marketing, University of St. Thomas (Houston):
marketing, consumer behavior, advertising, public relations, and
business communications (1/78-5/93)
Since 1977, Steve has taught more
than 3,000 students.
-
Motivational
presenter on instructional methods
for the faculties
of the National Education Center (10/86-3/93)
and
Art Institute
of Houston (10/86-3/93)
-
Instructor of English at The Ohio State University, College of
Agriculture
(1970); and the North American Institute (Barcelona, 1969)
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“Writing
for
the reader” workshops for service organizations,
including several divisions of the Internal Revenue Service
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Author:
Stop Boring Us! A marketing approach
to business
communications (work in progress)
-
Author/lecturer: PowerPoint Master
Class. Half-day workshops
designed to harness the power of computer slideshow presentation
design and delivery (ongoing)
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Author:
BUSCOM—Effective Business Communications
criteria workbook used in conjunction with first computer/video
instructional class offered at the University of St. Thomas (5/91)
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Author:
The Job Game, bridging the gap between Academia
and the work
world. Workshops throughout Texas; re-programmed
for the University
of Texas School of Public Health.
Focus on researching
companies, personalizing resumes
and cover letters, interviewing and
negotiating skills ('91-95)
-
Motivational
speaker at numerous local, state, and national
trade
associations and academic organizations, such as Exxon,
Cosentino USA, the Texas/New Mexico
State Hospice Association,
and International Television Association
(ongoing)
-
Judge
at numerous local, state and national public speaking
and
marketing for secondary and tertiary education (ongoing)
^ top
Marketing/Advertising expertise
-
ProComm...the
fine art of business communications,
Houston.
President. Integrated marketing communications
consultancy to
business and academia: electronic/print
communications audit, presentation assessment and support,
layout/format style convention guides, text editing (5/91-current)
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Audio
Visual Services (Houston). Vice President of Marketing.
U.S.' third largest distributor of audio visual/video equipment
and support services (4/77-3/81)
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Bozell
& Jacobs Advertising (Houston). Account executive:
Soltex Polymers, Allied Banks, Skytop Brewster (10/77-5/78)
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Tracy-Locke
Advertising (Dallas). Account executive:
Phillips Petroleum Company and Amateur Athletic Union (4/75-10/77)
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Leo
Burnett U.S.A. (Chicago). Account executive:
Kentucky Fried Chicken and United Airlines (1/72-4/75)
-
Ohio
State Fair Columbus) Director of Marketing and Public
Relations
for world's largest 12-day fair (9/70-12/72)
^ top
Education
-
Post-graduate
studies towards Ph.D. University of New South Wales
(Sydney, Australia). Marketing and sales motivation (1/84-1/85)
-
Masters
of International Management (MIM/MBA),
American Graduate School
of International Management (Thunderbird),
(Glendale, Arizona). Marketing/Advertising (1/71-1/72)
-
Bachelor
of Arts. The Ohio State University (Columbus).
Spanish and Communications double major (9/66-8/70)
-
Diploma
of Hispanic Studies, University of Barcelona
(Barcelona, Spain). Language, art, history, geography, literature
(9/68-5/69)
^ top
Activities/Interests/Opinions
“I like to stay in touch."
Steve begins each day by reading the
New York Times, USA Today,
and Houston Chronicle.
Evenings begin by reviewing TIVO recordings
of 2 nightly network
newscasts (usually NBC and ABC), Lou Dobbs Tonight on CNN,
and Chris Matthews'
Hardball
on MSNBC.
"That requires lots of freshly-ground Mexican Altura
coffee."
“My lifetime fascination is
aviation."
Steve earned a pilot's
license during graduate studies. Currently,
he's privileged to have several former students
who now operate
their own aircraft. They invite him to fly
on the weekends. Steve
has
also performed pro bono communications support for the
Lone Star
Flight Museum
in Galveston.
"My second passion is music."
Steve revived the lost art of
hosting classical chamber music soirees in his home, attended by 35-70 guests,
and played by members
of the Houston Symphony.
Many of these events include wine tasting, featuring selected varietals to complement the musical
selections.
"Consulting and teaching are
about selling change."
Steve is drawn to those with
positive attitudes;
those with a
burning desire to make things happen;
those who are open to
learning
new approaches
to solving old problems.
"It's simple: 'There are no rewards for
efforts, only for results.'"
Steven L. Toms | 713-662-6041
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