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Click pick for more resources at stevetoms.netSyllabus & course objectives
(updated for Fall 2010)

Course objectives: The primary focus of this class is to provide
a foundation of and appreciation for the major marketing principles.

During and after completion of the course, you will be able to analyze marketing problems, discuss strategic approaches that organizations take to achieve goals, and appreciate the role of the marketing manager.


Steve lectures from a variety of marketing references, but most
of your class grade will be based on
written assignments
from your textbook.

Before class begins, order/obtain your text and start Assignment 1.


Marketing Strategy
| by Ferrell/Hartline | 4th edition,
Thompson-Southwestern ISBN -
0324362722
Available from numerous websites for about $20/used. 
Google "college textbooks."

.


What we'll cover:
(first date is 5133.60, bold date is 5133.61)

9/11 } 11/13: Lecture 1   Macro Marketing Environment
(PowerPoint lecture handouts)

Content: Business concepts, uncontrollable variables, research, defining markets
Differences among Baby Boomers, Generation X, and Generation Y

Chapters in the Ferrell/Hartline text: 1, 3, and 4 > link to assignment page


9/25 | 12/4: Lecture 2  Segmentation and Micro Marketing Environment, Part 1
(PowerPoint lecture handouts)

Content: Consumer behavior; product and place strategies

Chapters in the Ferrell/Hartline text:: 6 , 7, 9 > link to assignment page


10/2 | 12/11: Lecture 3  |  Micro Marketing Environment, Part 2
(PowerPoint lecture handouts)

Content: Pricing and promotional strategies, and "truth about resumes"

Chapters in the Ferrell/Hartline text: 8, 10 > link to assignment page


What's expected: To merit an "A", you should attend all 3 class meetings, participate
in class discussions, and submit assignments on time.

You should not expect an "A" if you miss any part of any lecture. This may result
in at least one grade reduction at the discretion of the instructor.

Talk with your employer to re-arrange your travel/meeting schedule.
Do not schedule this class if you have must-attend functions that conflict
with lecture dates. No Incompletes or extensions.

Also, we're honored to include any guests who may wish to attend class with you,
but please do not bring anyone under the age of 15.


How you'll earn your grade:

Category

 

Assignment 1: Due before or at the first lecture
Assignment 2:
Due before or at the second lecture
Assignment 3:
Due before or at the final lecture
(see Assignments page)

* Plus up to 5 extra credit bonus points
  Those wishing to earn an "A" will complete the extra credit

 30 points*
30 points*
30 points*

90-100=A; 80-90=B; 70-80=C    Total >

90-105 points

Have a back-up Internet source in case your service provider or computer encounters problems.
And always keep a back-up copy of your Word file on a disk or USB-drive.

Always make a back-up copy of each new Word fileEquipment or service interruptions and lost files are not
acceptable excuses for missing due dates. Send your assignment at least 24 hours BEFORE each lecture. If you don't get a "RECEIVED" confirmation before class, bring a printed copy to class. Late assignments are subject to a 10 point reduction.

Save confirmations as proof of delivery. (Steve replies to the same email address used in your communications, unless advised otherwise.)

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Academic honesty: Though it is virtually impossible to cheat in this course, you should be aware of the guidelines for academic honesty as outlined in the Texas Woman's University Student Guidebook.

Dishonesty, including but not limited to cheating and plagiarism, is taken seriously and will be investigated.  Such behavior will result in a referral to the Dean of Students for disciplinary action.

Disabilities: It is the policy of Texas Woman's University to provide reasonable accommodations
for qualified individuals who are students with disabilities. This University will adhere to all applicable Federal, State, and local laws, regulations and guidelines with respect to providing reasonable accommodations as required, to afford equal educational opportunity.  It is your responsibility
to contact the Services for the Students with Disabilities in a timely manner to arrange
for appropriate accommodations.


Report errors and mistakes: Your instructor asks for your assistance in spotting errors
on this course website. Advise Steve immediately so he can correct them. You are his proofreader,
and he rewards those who take the time to keep this site error-free.

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Copyright 2009 | Steve Toms
All materials posted on the webpage are for educational purposes
and for the expressed use of those enrolled in this class