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 Syllabus & course objectives
Course objectives:
The primary focus of this class is to provide
a foundation of and appreciation for the major marketing principles.
During and after completion of the course, you will be able to analyze
marketing problems, discuss strategic approaches that organizations
take to achieve goals, and appreciate the role of the marketing
manager.
Though Steve
does not lecture from the textbook,
it's required
as a research tool
for your prescriptive analysis assignment
(see assignment page).
 Marketing Strategy
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by Ferrell/Hartline |
3rd edition,
Thompson-Southwestern
ISBN - 0324201400 |
Available at on-line retailers.
Google "College textbooks"
for vendors. Cheapesttextbooks.com has copies starting at less
than $5 plus shipping. The examples are dated, but the concepts
remain valid.
or...
 Marketing Strategy
|
by Ferrell/Hartline |
4th edition,
Thompson-Southwestern
ISBN -
0324362722 | This is the newer edition. Available from numerous
websites
for about $45/used with free shipping. Google "college
textbooks."
The concepts are identical, but with newer examples.
You will also be required
to source various marketing references for your
project analysis.
This will be explained at your
first lecture. (You can find excerpts on the Internet,
or in most
college
and public libraries.)
What we'll cover:
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Lecture 1 | Macro Marketing Environment |
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Business concepts, uncontrollable variables, research,
defining markets |
|
Associated textbook
chapters: 1 and 3 (3rd edition); 1 and 4 (4th edition)
(PPT slides) |
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|
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Lecture 2
| Micro Marketing Environment |
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Marketing segmentation, consumer behavior, product and place
strategies |
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Associated textbook chapters: 5, 6 , 7, 9
(PPT slides) |
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|
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Lecture 3 | Planning, Implementing, and Control |
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Pricing and promotional strategies, planning ("truth about
resumes"
module) |
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Associated textbook chapters: 2, 8, 10
(PPT slides) |
What's expected:
To merit an "A", you should attend all 3 class meetings, participate
in class
discussions, submit your final project on time,
and meet the criteria for an "A" or "B"
as detailed on the
assignment page
reference table.
A word about attendance: As there are only 3 class
meetings you should not
expect
an "A" if you miss any part of any lecture. This may
result in at least one grade reduction
at the discretion of the instructor.
Talk with your
employer to re-arrange your travel/meeting schedule.
Do not schedule this class if you have must-attend functions that
conflict
with lecture dates.
There will be no
make-up sessions or Incompletes.
Also, we're honored
to include
any guests who may wish to attend class with you,
but please do not bring
anyone under the age of 15.
How you'll earn your grade:
There are no examinations. You will demonstrate proficiency of
the material presented in class
through
a prescriptive analysis of real-world business organizations.
|
Category
|
% of grade
|
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Prescriptive marketing analysis
(see
Assignments page)
Final project due dates:
> 5133.60 -- Saturday, 3/06 (midnight)
See notation
below Qs 9-12 for draft due date
> 5133.61 -- Saturday, 5/15 (midnight) < subject to change
|
90% |
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Self-Evaluation, to be submitted with your prescriptive
analysis
(responses pasted below the reference table in the project
file) |
10%
|
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Total >
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100%
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Have a back-up
Internet source
in case your service provider
or computer encounters
problems.
 Equipment or service interruptions are not
acceptable
excuses for missing due dates. Submit assignments
at
least 24 hours BEFORE a deadline.
If you don't get a "RECEIVED" or "FEEDBACK" confirmation
within 24 hours, resubmit. Save
confirmations as proof
of delivery. (Steve replies to the same email
address
used in your communications, unless advised otherwise.)
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Academic honesty: Though it is
virtually impossible to cheat in this course, you should be
aware of the guidelines for academic honesty as outlined in the Texas
Woman's University Student Guidebook.Dishonesty, including but not
limited to cheating and plagiarism, is taken seriously and will be
investigated. Such behavior will
result in a referral to the Dean of Students for disciplinary
action.
Disabilities:
It is the policy of Texas Woman's University to
provide reasonable accommodations
for qualified individuals who are
students with disabilities. This
University will adhere to all applicable Federal, State, and local laws,
regulations and guidelines with respect to providing reasonable
accommodations as required, to afford equal educational opportunity.
It is your responsibility
to contact the Services for the
Students with Disabilities in a timely manner to arrange
for appropriate
accommodations.
Report errors and mistakes: Your instructor asks for
your assistance in spotting errors
on this course website.
Advise Steve immediately so he
can correct them. You are his proofreader,
and he rewards those who
take the time to keep this site error-free.
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top | question?
Copyright 2009 | Steve Toms
All materials posted on the webpage are for educational purposes
and for the expressed use of those enrolled in this class
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