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BUS-5133 | Syllabus & course objectives
Class meetings:
Saturday 9AM–4PM Textbook options: Steve does not lecture from the textbook. It's required as a research tool for your prescriptive analysis (see Assignment page).
or...
For this class, feel free
to use the 3rd edition. Course objectives: The primary focus is application of major marketing principles to various product, pricing, promotion, and distribution practices within organizations. During and after completion of the course, you will be able to analyze marketing problems, discuss strategic approaches that organizations take in achieving goals, and appreciate the role and duties of the marketing manager. The following dates pertain to the 5133.61 class.
What's expected: To earn an "A", you will attend all 3 class meetings, participate in class discussions, and submit assignments on time.
A word about attendance: As there are only 3 class
meetings,
Your instructor does
not lecture from the text; thus, it's essential Talk with your employer to re-arrange your travel/meeting schedule; arrange for back-up babysitters. ^ top | < back to class home page | question? How you'll earn your grade: There are no examinations. You will demonstrate your proficiency of concepts presented in the textbook and class discussions through a prescriptive analysis of a real-world business or organization.
You will amass points
towards the grade you wish to receive. Even so, your instructor may
deduct points, reject, or request a re-do— Steve expects you to send him only your best work.
* Steve may reward bonus points for those going "above and
beyond" Grading: 900-1000 points is an A; 800-899 is a B. Need we go further? Assignment due dates may change. Click Refresh each time you visit your Assignments page. Have a back-up Internet source: Because your Internet service provider or computer may encounter problems, have a back-up source available to send and receive assignments. Equipment or service interruptions are not an acceptable excuse for missing due dates. Submit assignments at least 24 hours BEFORE each deadline. If you don't get a confirmation within 24 hours, resubmit. Save confirmation emails as proof of delivery. Write with precision: As graduate students, you are expected to write well in English, with no grammar, punctuation, or spelling errors. The quality of your writing will impact your grade. It is recommended that you rely on several educated proofreaders to review your drafts, especially if your native language is NOT English.
Steve can spot late-night last-minute drafts.
^ top | < back to class home page | question? Academic honesty: Though it is virtually impossible to cheat in this course, you should be aware of the guidelines for academic honesty as outlined in the Texas Woman's University Student Guidebook. Dishonesty, including but not limited to cheating and plagiarism, is taken seriously and will be investigated. Such behavior will result in a referral to the Dean of Students for disciplinary action.Disabilities: It is the policy of Texas Woman's University to provide reasonable accommodations for qualified individuals who are students with disabilities. This University will adhere to all applicable Federal, State, and local laws, regulations and guidelines with respect to providing reasonable accommodations as required, to afford equal educational opportunity. It is your responsibility to contact the Services for the Students with Disabilities in a timely manner to arrange for appropriate accommodations. Report errors and mistakes: Your instructor asks for your assistance in spotting errors on this course website. Advise Steve immediately so he can correct them. You are his proofreader, and he rewards those who take the time to keep this site error-free. ^ top | < back to class home page | question? Copyright 2008 | Steve Toms |
