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 Syllabus & course objectives
(updated for Fall 2010)
Course objectives:
The primary focus of this class is to provide
a foundation of and appreciation for the major marketing principles.
During and after completion of the course, you will be able to analyze
marketing problems, discuss strategic approaches that organizations
take to achieve goals, and appreciate the role of the marketing
manager.
Steve
lectures from a variety of marketing references, but most
of your class grade will be based on written
assignments
from your textbook.
Before class begins, order/obtain
your text and start
Assignment 1.
Marketing Strategy
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by Ferrell/Hartline |
4th edition,
Thompson-Southwestern
ISBN -
0324362722
Available from numerous
websites
for about $20/used.
Google "college
textbooks."
.
What we'll cover:
(first date is 5133.60, bold
date is 5133.61)
|
9/11 } 11/13:
Lecture 1 | Macro Marketing Environment
(PowerPoint lecture handouts) |
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Content:
Business concepts, uncontrollable variables, research,
defining markets
Differences among Baby Boomers, Generation X, and Generation Y |
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Chapters in the Ferrell/Hartline text:
1, 3, and 4 >
link to
assignment page |
|
|
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9/25 | 12/4:
Lecture 2
| Segmentation and Micro Marketing Environment,
Part 1
(PowerPoint lecture handouts) |
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Content: Consumer behavior; product and place
strategies |
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Chapters in the Ferrell/Hartline text:: 6 , 7, 9
>
link to
assignment page |
|
|
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10/2 | 12/11:
Lecture 3 |
Micro Marketing Environment, Part 2
(PowerPoint lecture handouts) |
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Content:
Pricing and promotional strategies, and "truth about
resumes" |
|
Chapters in the Ferrell/Hartline text: 8, 10
>
link to
assignment page |
What's expected:
To merit an "A", you should attend all 3 class meetings, participate
in class
discussions, and submit assignments on time.
You should not
expect
an "A" if you miss any part of any lecture. This may
result
in at least one grade reduction
at the discretion of the instructor.
Talk with your
employer to re-arrange your travel/meeting schedule.
Do not schedule this class if you have must-attend functions that
conflict
with lecture dates.
No Incompletes or extensions.
Also, we're honored
to include
any guests who may wish to attend class with you,
but please do not bring
anyone under the age of 15.
How you'll earn your grade:
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Category
|
|
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Assignment 1: Due before or
at the first lecture
Assignment 2: Due before or at the second lecture
Assignment 3: Due before or at the final lecture
(see
Assignments page)
* Plus up to 5 extra credit bonus
points
Those wishing to earn an "A" will complete the extra credit
|
30
points*
30 points*
30 points* |
|
90-100=A; 80-90=B; 70-80=C
Total >
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90-105 points
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Have a back-up
Internet source
in case your service provider
or computer encounters
problems.
And always keep a back-up copy of your Word file on a disk or
USB-drive.
 Equipment or service interruptions
and lost files are not
acceptable
excuses for missing due dates. Send your
assignment
at
least 24 hours BEFORE each lecture. If you don't get a "RECEIVED" confirmation
before class, bring a printed copy to class. Late assignments are
subject to a 10 point reduction.
Save
confirmations as proof
of delivery. (Steve replies to the same email
address used in your communications, unless advised otherwise.)
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top | question?
Academic honesty: Though it is
virtually impossible to cheat in this course, you should be
aware of the guidelines for academic honesty as outlined in the Texas
Woman's University Student Guidebook.Dishonesty, including but not
limited to cheating and plagiarism, is taken seriously and will be
investigated. Such behavior will
result in a referral to the Dean of Students for disciplinary
action.
Disabilities:
It is the policy of Texas Woman's University to
provide reasonable accommodations
for qualified individuals who are
students with disabilities. This
University will adhere to all applicable Federal, State, and local laws,
regulations and guidelines with respect to providing reasonable
accommodations as required, to afford equal educational opportunity.
It is your responsibility
to contact the Services for the
Students with Disabilities in a timely manner to arrange
for appropriate
accommodations.
Report errors and mistakes: Your instructor asks for
your assistance in spotting errors
on this course website.
Advise Steve immediately so he
can correct them. You are his proofreader,
and he rewards those who
take the time to keep this site error-free.
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top | question?
Copyright 2009 | Steve Toms
All materials posted on the webpage are for educational purposes
and for the expressed use of those enrolled in this class
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