About Steve Stop Boring Us! Punctuation Junction Marketing Network Forum College: TWU

 

The ProComm logo depicts the dynamic nature of marketing communications Steve Toms has been teaching the MBA marketing course since 2005

Syllabus
Project assignment
Lecture handouts
Previous postings
About Steve

 

BUS 5133.60 and 61 | Fall 2008 | HOUSTON

Welcome to EMBA marketing...

Updated: August 26:

You've found it, your official class website. It's updated with attendance
and project due dates. All dates in green relate to the 5133.61 class.

Our NEW classroom for 5133.60 (September) is Room 3314.
For 5133.61 (November), it's Room 4314.

  • Click Syllabus to get an overview of the course, where and when
    we meet, how much is required of you, and how Steve grades.
    If you have any conflicts and cannot attend all 3 lectures
    from 9 AM to 4 PM, reschedule this class.

  • Click About Steve to learn more
    about your instructor.

  • If you have not already done so,
    send Steve an email: tell him what first name
    you'd like printed on your class nameplate.

We will NOT be using Blackboard for this class.
Steve does NOT check TWU email. Click here to contact Steve.
Type "5133" in the subject line to avoid accidental deletion.


See the previous postings page for posting instructions and examples.

Posting status update

Steve T.     (in gray) = no posting as of this date

Steve T.    (in black bold) = 1 posting as of this date

> Steve T. (in blue bold) = 2 postings (full participation)

 

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* acknowledges those sharing additional info for posting
Postings for Tuesday and Friday are due by Noon on Mondays and Thursdays.

Alternative currentology topics

Comments on either of these 2 articles count as a posting. Make sure to address both "From a marketer's view" and "From a consumer's perspective" in your submission.

  • Check out Theodore Levitt's "Marketing Myopia."  It's the basis upon which this class is structured. (A must read for serious marketers.)

  • Also sharing an article I require for my undergraduate business communications students. Check out Blair Warren's "One Sentence Persuasion Course."  (It's a perfect fit for those who see the value of following the marketing concept.

top  | question?


Due date updates:

Here's what's due and when for your project and postings:
(Dates in green apply to the 5133.61 November class)

 

Week of Sep. 15
Week of  Nov. 10

Email Steve organizational name for your project (Include the NAICS code, if you can.)

 

Sat., Sep. 20
Sat., Nov. 15

Email draft responses to project Qs 1-4
(You may also bring a printed copy to class)

 

Sat., Sep. 27
Sat., Nov. 29

Email draft responses to project Qs 5-8
(Include at least 3-4 textbook references)

 

Sat., Oct. 11
Wed., Nov. 29

Email draft responses to project Qs 9-12
(Include at least 8 different textbook references)

 

Wed., Oct. 1
Sat, Dec. 13

Final project with Qs 13 and 14 due

 

Marketing
in the News

2 different stories/reviews must be received
BEFORE the final project due date.

All due dates based on receipt before Midnight. If you do not get a confirmation email
with "RECEIVED" in the subject line resend, or phone Steve.

Marketing in the News posting submissions must be received by Monday at Noon
for Tuesday updates; Thursday at Noon for Friday updates..

+ Extra credit opportunities  (+) may appear from time to time

top  | question?


Note: As you probably note, Steve is in the process of updating all 3 of his websites. He's also established profiles on both Linkedin and Facebook. Feel free to invite him to join your network.

You are Steve's proofreaders. He appreciates those who help correct mistakes.


Copyright 2008 | Steve Toms
All materials posted on the webpage are for educational purposes
and for the expressed use of those enrolled in this class