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BUS 5133.60 and 61 | Fall 2008 | HOUSTON
Welcome to EMBA marketing...
Updated: August 26:
You've found it, your official class website. It's updated with attendance
and project due dates. All dates in green
relate to the 5133.61 class.
Our NEW
classroom for 5133.60 (September) is Room 3314.
For 5133.61 (November), it's Room 4314.
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Click
Syllabus to get an overview of the course, where and when
we
meet, how much is required of you, and how Steve grades.
If you have any conflicts and cannot attend all 3 lectures
 from 9 AM to 4 PM,
reschedule this class.
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Click
About Steve to learn more
about your instructor.
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If
you have not already done so,
send
Steve an email: tell him what first name
you'd like
printed on your class nameplate.
We will NOT be using Blackboard for
this class.
Steve does NOT check TWU email.
Click here to contact Steve.
Type "5133" in the subject
line
to avoid accidental deletion.
See
the previous postings
page for posting instructions and examples.
Posting status update
Steve T.
(in gray) = no posting as of this date
Steve T. (in black
bold) = 1 posting as of this date
> Steve T.
(in blue bold) = 2 postings (full participation)
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* acknowledges those sharing additional info
for posting
Postings for Tuesday and Friday are due by Noon on Mondays and Thursdays.
Alternative currentology
topics
Comments on either of these 2 articles count
as a posting.
Make sure to address both "From a marketer's view" and
"From a consumer's perspective" in your submission.
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Check
out Theodore Levitt's "Marketing Myopia."
It's
the basis upon which this class
is structured. (A must read for serious marketers.)
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Also sharing an article I require for my
undergraduate business communications students. Check out Blair Warren's
"One Sentence Persuasion Course."
(It's a perfect fit
for those who see the value
of following the marketing concept.
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Due date updates:
Here's what's due and when for your
project and postings:
(Dates in green apply to the 5133.61 November class)
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Week of Sep. 15
Week of Nov. 10 |
Email Steve organizational name for your
project
(Include the NAICS code, if you can.) |
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Sat., Sep. 20
Sat., Nov. 15 |
Email draft responses to project Qs 1-4
(You may also bring a printed copy to class) |
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Sat., Sep. 27
Sat., Nov. 29 |
Email draft responses to project Qs 5-8
(Include at least 3-4 textbook references) |
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Sat., Oct. 11
Wed., Nov. 29 |
Email draft responses to project Qs 9-12
(Include at least 8 different textbook references) |
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Wed., Oct. 1
Sat, Dec. 13 |
Final project with Qs 13 and 14 due |
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Marketing
in the News |
2 different stories/reviews must be
received
BEFORE the final project due date. |
All due dates based on receipt before Midnight. If you do not get a
confirmation email
with "RECEIVED" in the subject line resend, or phone Steve.
Marketing in the News posting
submissions must be received by Monday at Noon
for Tuesday updates; Thursday at Noon for Friday updates..
+ Extra credit opportunities (+) may
appear from time to time
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| question?
Note: As you probably note, Steve is in
the process of updating all 3 of his websites. He's also established
profiles on both Linkedin and Facebook.
Feel free to invite him to
join your network.
You are Steve's proofreaders.
He appreciates those who help correct mistakes.
Copyright 2008 |
Steve Toms
All materials posted on the webpage are for educational
purposes
and for the expressed use of those enrolled in this class
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