In The Moment Marketing
We don’t need to tell you this but the world which we consume products and services has changed beyond recognition and with a swipe and a click we can access services and make purchases without even leaving our armchair.
Great news for the consumer and great news for the marketer.. or is it? As product lifecycles get shorter speed to market becomes even more important and getting to your consumer at the right time with tailored, personalised and relevant messages is key to securing customer loyalty and that all important click, visit or purchase, after all, according to Smarter HQ Privacy & Personalisation Report 2019 with 72% of consumers saying they now only engage with marketing messages tailored to their interests.
WOW , so where do we start?.. the elusive data, the creative, the scheduling… it can all seems a little overwhelming.
Fear not… here at ProCo we’re huge advocates of “doing direct mail differently” and our recently launched “In the Moment Marketing” solution can help to combine, speed (getting to market quicker and more importantly, at the right time for your customer) relevance (personalised and driven by individuals behaviour) and automation (using the latest smart workflow technology) to create your next campaign.
We have lots of ways in which we can help you Do Direct Mail Differently.
Get up to speed by calling us on 0114 2728888