Proof Point - thortful
Who are thortful?
thortful are an online creative greetings card marketplace offering unique and personalised designs that mostly can’t be found on the high street. They support a community of designers, illustrators and photographers who create beautiful, unique greeting cards. Anyone can contribute content to the site – you just need to set up an account – and the best bit is designers get rewarded with a market leading royalty for every card that is sold.
thortful have 1000’s of card designs to choose from, many more than any other card retailer and with new creatives signing up all the time the choice of cards keeps growing. It’s this unique, creative diversity that makes them stand out from the crowd. Greetings card websites have been around for a while, but the clever bit about thortful’s cards is what’s on the inside. Thanks to their new software, you can now create a message in your own handwriting. Just write your message, photograph it and upload it. The software then cleans up the image and pops the message inside the card of your choice, clever eh? Your card can then be despatched the same day to the intended recipient with your handwritten message inside, you can even add your own emojis! Alternatively, you can type your message and select a font, or if you have more time and want to write the message yourself then you can leave the card blank inside and it can be delivered directly to you , with an envelope so you can send the card on yourself.
What did we achieve?
The ability to deliver 1000’s of orders produced on a daily basis
Cards and envelopes printed on premium stock
Orders placed before 5pm printed and dispatched the same day
All orders sent out 1st class ensuring the majority arrive the next day
Why did thortful need help?
thortful had a great idea and new software that gave them a unique selling point. From the start thortful knew they needed a strong, professional partner to deliver their offering. Processing their orders quickly and efficiently on a daily basis, and an ability to scale up in busy periods such as Valentine’s day and Mother’s Day. They also needed a way to pass on their order data from their e-commerce website to allow this to happen quickly and efficiently.
How did we do it?
We worked closely with the thortful team to integrate their technology into our systems and to develop an API that would not only allow their e-commerce website to communicate with our custom-built systems but that would also offer a fully automated service. This also involved establishing a data format and data validation checks so we can receive and understand their order data in real time and process orders daily. All orders ordered before 5pm are processed, printed and despatched the same day, to help with the smooth running of this we have introduced OneFlow technology to help streamline the fulfilment part of the process. This technology ensures that once the cards are printed they are despatched accurately and efficiently.
Andy Pearce CEO comments:
"Finding a partner we could trust to deliver the quality and quantity of cards we were looking to produce for a rapidly growing customer base was a key factor in our decision-making process.
ProCo are great to work with, great communication and they really feel like an extension of our team, their extensive experience in both the world of print and fulfilment has given us the confidence and flexibility to drive the business forward aggressively without compromise"