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Design Trends and inspiration for 2020

With a couple of swipes, a like and a share, what's in today is gone tomorrow!

With the help of our friends at HP, we've come up with some of the key design trends for 2020 to look our for....

Retro keeps rocking 

As children of the 80's and 90's become more dominant and influential as both brand leaders and key target audience, they're keen to 'flashback' to their youth, reviving design trends that dominated their day. The latest alliteration of this style is a lot of fun, adding visual excitement with a twist, bright colours, pattern and shapes to digital media. Retro 90's style is seeing a comeback in fashion with crop tops and overalls, proving some things are never passe...

HP indigo ElectroInk and LEP technology enables an extended colour gamut with the largest variety of inks available in the digital print industry. Printing with 5,6 or 7 colours together with the capability to vary the number of impressions per single colour, this power duo offers major enhancement in colour quality, range, fidelity and luminosity. 

Bright colours

Bold vibrant colours has been big in web and app design and now modern gradients are taking this up a notch. With better screen technology contantly being developed, websites bring more dazzle than ever, creating visually stunning design pieces, but the technicolor invasion goes beyond pixels. More brands are going bolder than ever, adopting eye-catching colour tones.

Keeping things fast

For millennial's and Gen Zer's, life is becoming faster and hyper-dynamic. Fashion is no longer all about runway shows and long waits until a look appears in store. It now works on a more impromptu timeline powered by street-wear influenced 'drops', spontaneous collaborations and coveted limited editions. 

Make it pop

In a cluttered media environment, there is an ongoing fascination with the power of colour. Strong brand colours are always a great asset, on screen and off screen. Vibrant hues catch attention and raise engagement. The use of vivid shades, in just the right dose, allows important design elements - key brand messages - to stand out from the rest. 

HP indigo ElectroInk Vivid Pink and Vivid Green - what does it do? Meets the colour needs of challenging professional photo applications and premium prints, with bright powerful colours that have all the vividness of true life. 

These are just some of the design trends that are taking the spotlight this decade!

It seems technology in Marketing advances by the day, new ways to communicate and engage with audiences are introduced in the blink of an eye, and these technologies can be used across all industries. here are a few marketing tech trends to look out for in 2020.

Augmented Reality

Augmented reality really came on to the main stream stage in marketing during 2018 with many of the worlds biggest tech brands getting in on the action and making serious investments and 2019 saw (according to a report by Gartner) over 100 million users utilising AR- shopping technologies with a report by BRP indicating that 48% of consumers saying they'd be more likely to buy from a retailer that provided AR experiences. 

Artificial Intelligence

Artificial intelligence is one of the fastest growing areas of tech and marketers are increasingly using machine learning to predict buyer behavior and drive relevant content via both online and offline marketing. With 35% of Amazon's sales coming from recommendations which rely on machine learning, both online and offline players are predicted to adopt technologies to allow them to create relevant marketing communications based on customer preferences and previous purchase history.

Personalisation

With 72% of consumers saying they now only engage with marketing messages tailored to their interests (source Smarter HQ, Privacy and Personalisation Report 2019) its no wonder that personalisation ranks high on the list of marketers priorities for 2020. Gone however are the days of personalisation being simply a name on the front of a brochure or at the top of an email. Personalisation in 2020 will be the result of deeper insight and understanding of behaviours and trends driving relevant, and timely communications to audiences on a one to one basis.

Customer Experience

Customer experience is changing, and the importance of it for customers has been recognised by brands. Customer experience hasn’t
historically been the focal point for marketing. But this is changing. Marketers are no longer simply an information supplier. Consumers are getting smarter and savvier, and have access to the information that they need. Meaning that marketers can focus on providing a seamless and engaging experience through
personalisation and customer experience. Certain industries are streaks ahead in providing this experience, many others are setting their foundations. So expect more of this through 2020 and beyond.

Engaging content formats

Advertising needs to continually evolve to ensure that messaging cuts through. Mass spamming ads on billboards or print just don’t cut it, meaning that marketers are having to get more imaginative with their methods. A good example of this is in the sports industry. In this huge and crowded industry, brands and their content need to stand out. Reebok did exactly this – They installed a speed camera within a shoe display in a busy shopping precinct in
Stockholm. They timed people to run past the display, and if they were faster that 17kph they’d win a pair of ZPump 2.0 Shoes. A great example of

engaging with audiences on the high street.

Data Driven Retail Experiences

Data is king, we know that. The more you know about your customers, the more targeted you can be and offer the best experience possible, and it doesn’t stop online. Brands are intelligently using data to offer better and more personalised experiences to their customers. By using a data driven approach, retailers can turn data into pounds by attracting customers using personalised messaging, products that they want and support staff who are armed with information to offer an ultra-responsive retail experience. 

72% of consumers say they now only engage with marketing messages tailored to their interests

This article was taken from our latest copy of PROOF magazine, To find out more, visit the resources page or give us a call on 0114 2728888